Also in 2016, the Clariant Business Unit ICS exhibited in Paris at InCosmetics, the leading international trade fair for cosmetic ingredients. A clear architectural language was compelling on the 121.5-square-meter stand, which was strengthened and enhanced by the two highlight exhibits.
Martin Schmitt Architektur designed and developed the stand, as well as the presentations that, in addition to the new campaign, skillfully drew attention to the themes foam and hair care.
The campaign Beauty Forward was presented in a tunnel, through which the customer was able to dive into the world of the campaign, developed by Mutabor. In contrast to Clariant’s predominantly light corporate design—with white and gray tones—the tunnel presented a clear contrast to the stand, through its colors and elaborate three-dimensional polygon skin.
|Location||InCosmetics in Paris|
|Partner||Fuenfwerken Design AG|
|Services||Design, detailed design, project management of all project partners|
|Project manager||Heike Dralle|