Our client, the specialty chemicals company Clariant, is a leader in the chemical optimisation of material properties. What does that mean? Clariant develops so-called formulations. These are molecular structures that one adds to a substance so that it develops the desired characteristics: cream is smoother, shampoo foams better, a building material is more heat-resistant. Today, every other product contains such applications.
Like all 14 Clariant exhibition booths that we realised in 2013, the in-cosmetics booth communicates the high standards of the company. On the one hand, the high-quality design symbolises Clariant’s appreciation of their customers, and on the other hand the quality of products. Accordingly, the booth is impressive and eye-catching, tidy in the design, and sophisticated in the workmanship – down to the smallest details. A 4-metre long multifunctional table becomes a stage for the formulations and invites visitors to test and learn more about them. The booth is flanked by 5 media steles that play individually and as an ensemble.
|Partner||Fuenfwerken Design AG|
|Services||Detailing (Design: Mutabor), development of construction and key details, project management of all project partners.|